The Selling Process
If you’re in the market to sell, it’s probably time to clean house. Literally. Selling a home requires preparation, patience, and in most cases, good-old-fashioned elbow grease. From list to closing, we’ll walk you through the most important steps and terminology.
Representation
The job of a full-service real estate agent is to represent your best interests through every step of the sales process. Your agent should listen to your needs and understand the market in which you are selling a home. They should be experts in marketing, negotiation, transaction forms, and finance options, as well as have an understanding of technology and how it can enhance the marketing of your home.
Price
Determining the right price is hands-down the most important part of achieving the highest return in the least amount of time. There are a lot of factors that go into determining a home’s market value, such as the sales price of nearby homes that have recently sold, the listing price of similar homes that are currently on the market, as well as the condition and location of a home. In order to determine pricing, I will provide a comparable market analysis which walks you through what your home is worth – and why.
Prep Work
First impressions are key when selling a home, so before the ‘for sale’ sign goes up, put in the time to make sure it’s in ship shape. Fresh paint, clean closets, and cheery flowers – there’s a lot you can do to make even the most humble of abodes look like a million bucks.
Marketing Your Home
Creating a plan to market your home will help attract the interest of the right buyer. Today, the vast majority of homebuyers use the Internet in their home search, so your marketing plan should include focused online activities, in addition to print advertising and open houses.
Home Showings
Showings are an inconvenient, yet necessary part of the home selling process. When your home is on the market it has the potential to be shown at any time, so it's important to maintain a certain level of cleanliness; clear dishes from the sink, make beds, put away dirty laundry, and vacuum and dust regularly. It's also a good idea to clear out; it makes buyers uncomfortable to tour a home when the owners are in the next room, so for the sake of your sale, vacate your home for showings.
Purchase And Sale Agreement
Once an offer on a property has been made by a buyer and accepted by the seller, they enter into a legal contract known as a Purchase and Sale Agreement. This document outlines the specific terms and conditions of the transaction and is acknowledged by both parties by the signing of the document.
Inspection
Once a buyer and seller reach mutual acceptance on a property, a home inspector is hired to investigate every nook and cranny to determine if the home is in need of any repairs. An inspector will check items, such as the roof, basement, heating system, water heater, air-conditioning system, structure, plumbing, and electrical. Afterwards, buyers will have a chance to negotiate with the sellers to cover the costs of certain repairs or to ask for concessions.
Negotiation
Whether you’re a buyer or a seller, negotiation is the key to getting the best deal. Negotiations can involve everything from settling on a sales price to concessions and financing. It is my job to represent your interests during the give and take of a real estate transaction.
Escrow
Once the offer is accepted and a closing date agreed upon, escrow allows the buyer and the seller to have an outside party ensures all parts of the contact are complete. I can help coordinate the completion of all necessary forms to the escrow company and monitor the escrow process until the transaction is complete.
Closing
At closing, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Prior to closing, you'll receive a settlement statement outlining any fees, which may apply to you.
Need Help Marketing Your Home or Looking to Sell?
We have a very large database of users looking for real estate in all of the different San Diego communities. We have the skill and experience necessary to make the sale of your property trouble-free, while obtaining the highest possible price for your property. We utilize a diverse range of effective marketing strategies to expose your home to as many qualified buyers as possible in an effort to save you money on commission.
Ready to sell your home or investment property? Do you need to sell quickly or learn more about your options if you are considering a Short Sale or worried about Foreclosure contact us today.
Are you considering the FSBO (for sale by owner) option? With our aggressive marketing and Internet presence, we can help you leverage the San Diego's Multiple Listing Service to maximize your marketing exposure and keep more of your hard earned equity.